We were challenged to promote the new Beef McMuffin, latest addition to a wide range of products available for breakfast in McDonald's. Instead of stepping onto an obvious (and widely explored) territory of morning, sunshine and alarm clocks, we took a completely different route. We created a lullaby. A lullaby, designed to inspire saliva-wet, food-related dreams that leave you craving
for a nice McBreakfast next morning.Advertising, Copywriting, Sound Design2013
This is a project I did for my friend's business. It is a work in progress. The materials shown here are from the first presentation to the board members.Branding, Graphic Design, UI/UX2012
I had this idea for a while now but never had the time to execute it. Finally in a procrastination session I decided to do it.
Well, here it is. And please, if you have a good copy that could fit in this format just let me know through leaving a comment and I’ll make it.
Cheers.Icon Design, UI/UX2012